We @Contentory hate boring articles, me-too adverts, and senseless facebook posts that make no difference to the world but you. So we decided to change how world perceive digital marketing, and reinvented Digital MarCom (ie. Digital Marketing Communication), where we love creating wonderful & sticky marketing content & stories for your brand to establish an “I-want-this-brand” image among your targeted consumers. Stories, not articles, will bring you business.
Let me ask you a question. Why your startup exist? Why did you start it? I started my business for 3 reasons. 1. I wanted to use my time my way. 2. I wanted to make money. And, 3. I wanted to help other startups achieve sustainable marketing results. And I know I don’t have Read more about It’s OK to have a ME-TOO startup – How to grow one?[…]
Victims of their own passion for their businesses startup, founders often commit flaws unknowingly. The problem multiplies when no one in startup bothers to pinpoint their flaws. “It’s my baby” mentality actually turns a business guy into a father, which leads to a very different way of building a startup, where you see all your Read more about 5 top ‘founders created flaws’ behind startup marketing failures.[…]
Imagine an offline billboard campaign… You define your audience demography precisely, and you identify their location, and then you place your billboard in that area, so that everyone moving around could see your ad multiple times a day. Initial days bring you good response from customers, but slowly it starts fading away. Sometime I find Read more about Keyword Targeting Ads – Facebook cooking something new?[…]
If you, same as me, belong to the same category of digital startup CEO’s who don’t enjoy the luxury of unfair competitive advantages that VC money bring in, then this piece below is for you. Indian startup culture is somewhat funny. A couple of entrepreneurs get funds and all others clap like a win. No Read more about 4 P’s of Marketing Digitally.[…]
Every time I set myself to write something new to help new guys who are adopting entrepreneurship, it goes like evolving self. I trust learning from past, plays a vital role in one’s growth, and helping others using your past experience improves your intellectual self. Life, in general, is like a college, every day a Read more about Behind Every High Performing Team, There is a Stupid CEO.[…]
(Being Digital Naïve is a better situation to be in, when it comes to bring in digital ROI. See how.) For someone like you who is eyeing the massive amount of precious treasure (digital revenue) on planet digital Pandora (digital marketing medium), but unable to decode the lingo (digital jargon), the situation may look like Read more about New to Planet Digital Pandora? Best Tips to Survive & Grow.[…]
I loved Kurkure’s new Ad #WhySoSweet? Haha.. Sounds quite my type. Anyway… So we are talking about Virals today. Virals are sexy. Virals are exciting. Virals are supersonic. Faster than any other medium to facilitate brand discovery. And as marketers, we all want to have successful viral campaigns under our belt. But, what it really Read more about Qtiyapa Or Bak##odi? What You Need for Your Next Viral?[…]
When Columbus first discovered Indian island, when Graham Bell first discovered telephone or, when Tim Berners Lee, first invented WWW (the Internet), they all would be happy of their own successes, and the world might also be praising their individual successes and their efforts. But let’s read it again but between the lines… When Columbus Read more about Aditya Birla Launches ABOF.com – Papa is Here, Flipkart![…]
What is productivity? Number of tasks you finish per hour or, the impact you produce by finishing a task? “You don’t keep TODO’s to do more work every day; but to prevent yourself from cluelessness.” Most of you will go with the later one, which is true as well, however does that end there? Or, Read more about Syncing Productivity with Happiness[…]
It makes me go nut when I still see agencies selling SEO services to clients with ROI commitment within 6-9 months, and clients happily accept to spend X amount on SEO service for 6-9 months, without expecting significant ROI. Why any entrepreneur in his best sense will want to pay every month a huge chunk Read more about Unboxing Speed-SEO (#SpeedSEO)[…]
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