It’s OK to have a ME-TOO startup – How to grow one?

Let me ask you a question. Why your startup exist? Why did you start it? I started my business for 3 reasons. 1. I wanted to use my time my way. 2. I wanted to make money. And, 3. I wanted to help other startups achieve sustainable marketing results. And I know I don’t have Read more about It’s OK to have a ME-TOO startup – How to grow one?[…]

5 top ‘founders created flaws’ behind startup marketing failures.

Victims of their own passion for their businesses startup, founders often commit flaws unknowingly. The problem multiplies when no one in startup bothers to pinpoint their flaws. “It’s my baby” mentality actually turns a business guy into a father, which leads to a very different way of building a startup, where you see all your Read more about 5 top ‘founders created flaws’ behind startup marketing failures.[…]

facebook ad management

Keyword Targeting Ads – Facebook cooking something new?

Imagine an offline billboard campaign… You define your audience demography precisely, and you identify their location, and then you place your billboard in that area, so that everyone moving around could see your ad multiple times a day. Initial days bring you good response from customers, but slowly it starts fading away. Sometime I find Read more about Keyword Targeting Ads – Facebook cooking something new?[…]

Behind Every High Performing Team, There is a Stupid CEO.

Every time I set myself to write something new to help new guys who are adopting entrepreneurship, it goes like evolving self. I trust learning from past, plays a vital role in one’s growth, and helping others using your past experience improves your intellectual self. Life, in general, is like a college, every day a Read more about Behind Every High Performing Team, There is a Stupid CEO.[…]

New to Planet Digital Pandora? Best Tips to Survive & Grow.

(Being Digital Naïve is a better situation to be in, when it comes to bring in digital ROI. See how.) For someone like you who is eyeing the massive amount of precious treasure (digital revenue) on planet digital Pandora (digital marketing medium), but unable to decode the lingo (digital jargon), the situation may look like Read more about New to Planet Digital Pandora? Best Tips to Survive & Grow.[…]

Qtiyapa Or Bak##odi? What You Need for Your Next Viral?

I loved Kurkure’s new Ad #WhySoSweet? Haha.. Sounds quite my type. Anyway… So we are talking about Virals today. Virals are sexy. Virals are exciting. Virals are supersonic. Faster than any other medium to facilitate brand discovery. And as marketers, we all want to have successful viral campaigns under our belt. But, what it really Read more about Qtiyapa Or Bak##odi? What You Need for Your Next Viral?[…]

Aditya Birla Launches ABOF.com – Papa is Here, Flipkart!

When Columbus first discovered Indian island, when Graham Bell first discovered telephone or, when Tim Berners Lee, first invented WWW (the Internet), they all would be happy of their own successes, and the world might also be praising their individual successes and their efforts. But let’s read it again but between the lines… When Columbus Read more about Aditya Birla Launches ABOF.com – Papa is Here, Flipkart![…]